Why is a Category Not Enough Disclosure?
As a blogger, PayPerPost is one of the few ways possible to make money. Mari applauds PPP for providing an easy-to-use way to make money with a pre-existing blog.
However, Mari is concerned, as two of her posts were rejected recently. Not because of any lack of requirements in the post, but because of disclosure.
To any visitor, it’s RIDICULOUSLY OBVIOUS that when a post is in the category “Sponsored Post” that that particular post has been financed. People KNOW that this is a paid post. It’s not any “deception” on Mari’s part. It’s just common sense.
Mari’s parents, who know NOTHING about the Internet, can tell that when something says “sponsored” that it’s been paid for. Mari’s parents get confused on Google, but were able to gather the information that those posts were written for money. They didn’t have to read a disclosure policy. In fact, the legalese in the disclosure policy would confuse them.
So why does PPP think that it’s not enough?
Is it just the legalese that determines the need for a hassle to the blogger (setting up a page or remembering to put a disclosure bit in each post)?
Mari can name TEN different bloggers that do PPP that use categories to show if a post is sponsored or not. It’s a very common method of disclosure.
So, again, why is it not enough?
Mari has added the danged Disclosure Page, but all it’s doing is cluttering up the navigation. Mari doesn’t know quite where to put it in her next layout, and honestly, it’s a hassle.
PayPerPost 
17 July 2007, 20:33
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